| My Logo and The Storm |
| Monday, 21 June 2010 17:03 |
|
I spoke with a woman today, who mentioned a raging storm outside. We both commented on loving nature and its tumultuous ways. It reminded me of the story behind the logo of Instinctive Life. When it was time for a logo to be created, I contacted the same firm that had worked with me on the design for the entire process. They sent me three possibilities, so that I could start picking and choosing which I liked best. I didn't like any of them! But I couldn't figure out why!! They used all the right colors, and they certainly had followed my list of expectations to the letter, so I was confused. I called the owner to see if we could get to the bottom of this problem. In our conversation, he mentioned their approach to the creation of the 3 logos; they had meant to convey a feeling of serenity and peace, almost as if the viewer was at a spa or in a relaxing environment. They believed that was the feeling you'd get from going through the process of Instinctive Life. Wrong! I realized then what the problem was! Instinctive Life is not serene or peaceful. It is much like the storm my friend and I talked about - tumultous, revealing and dangerous. It picks you up from the inside, out - and moves you to a place you hadn't been before. This is not serene! Once I explained this to the design company, they sent me 3 new designs, one of which you see today - perfect in its depiction of Instinctive Life. Storms may be scary, but just like personal growth and discovery, they always leave you somewhere new, with new ways to think, new things to appreciate and a better approach to life. Welcome the storms in your life, whether literal or figurative, you never know what they'll bring. |
